Privacy Policy

Voice For Locals

Privacy Policy

Effective Date: 19 June 2026

1. Introduction

Voice For Locals (“Voice For Locals”, “we”, “our”, or “us”) is committed to protecting your privacy and handling your personal information fairly, transparently and in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy laws.

This Privacy Policy explains how we collect, use, store, share and protect your personal information when you use our website, mobile application and related services.

2. Data Controller

Voice For Locals is the Data Controller responsible for your personal information.

Voice For Locals

Office 7
35–37 Ludgate Hill
London
EC4M 7JN
United Kingdom

Email: support@voiceforlocals.co.uk

If you have any questions about this Privacy Policy or how we process your personal information, please contact us using the details above.

3. Who This Policy Applies To

This Privacy Policy applies to:

Businesses
Shoppers
Partners
Affiliates
Job Seekers
Visitors to our website
Mobile application users

4. Personal Information We Collect

Depending on how you use Voice For Locals, we may collect the following categories of personal information.

Identity Information

First name
Last name
Username
Business contact name

Contact Information

Email address
Mobile telephone number
Business address
Customer address (where provided)
Billing address (where applicable)

Business Information

For business users we may collect:

Business name
Business logo
Business description
Business category
Opening hours
Website address
Publicly available business information
Business photographs
Product photographs
Promotional materials

Account Information

Account preferences
Login history
Password (where applicable)
OTP verification records
Google Sign-In account identifier
Apple ID Sign-In account identifier

We do not receive your Google or Apple account passwords.

Loyalty & Engagement Information

We may collect:

Loyalty points earned
Rewards redeemed
Reviews
Ratings
Recommendations
Referrals
Campaign interactions
Customer engagement history

Location Information

Where you provide permission, we collect location information including:

Approximate location
GPS location
Real-time location while using the app
Nearby participating businesses
Partner locations for cross-promotion
Reward eligibility based on location

Location tracking only operates where you have granted permission through your device and the Voice For Locals application.

You may withdraw location permissions at any time through your device settings.

Device Information

We may collect:

Device type
Device operating system
Browser type
IP address
Device identifiers
Mobile app version
Language settings
Time zone

Payment Information

Where businesses purchase subscriptions or advertising services, we may collect information relating to:

Subscription type
Payment status
Transaction history
Billing records
VAT information (where applicable)

Payment card information is processed securely by our authorised payment service providers. Voice For Locals does not store full payment card numbers.

5. How We Collect Information

We collect personal information:

When you create an account
When you sign in using Google or Apple
When you verify your mobile number using OTP
When you upload business information
When you upload logos or photographs
When you leave reviews
When you earn or redeem rewards
When you refer friends or family
When you subscribe to paid services
When you contact customer support
When you enable location services
Through essential cookies
Through your use of the mobile application

6. How We Use Your Information

We use your personal information to:

Create and manage your account
Verify your identity
Deliver loyalty rewards
Enable referrals and recommendations
Display participating businesses
Match shoppers with relevant local offers
Deliver personalised rewards
Support cross-promotion between businesses
Generate AI-powered marketing campaigns requested by businesses
Send push notifications where you have consented
Process subscriptions and payments
Improve our services
Detect fraud and abuse
Provide customer support
Comply with legal obligations

We do not sell your personal information to third parties.

7. Lawful Basis for Processing

Depending on the activity, we process your personal information under one or more of the following lawful bases:

Your consent
Performance of a contract
Compliance with legal obligations
Our legitimate business interests, provided your rights do not override those interests

Where we rely on consent, you may withdraw it at any time.

8. Generative AI

Businesses may use our Generative AI tools to create advertising campaigns.

Information entered into these tools is processed solely to generate the requested campaign.

Businesses remain responsible for reviewing AI-generated content before publishing it.

Voice For Locals does not guarantee the accuracy or effectiveness of AI-generated content.

9. Location Services

Location services are entirely optional.

If enabled, we use your location to:

Deliver nearby rewards
Match local offers
Identify participating businesses
Support community campaigns
Enable partner cross-promotions

You can disable location permissions at any time through your device settings.

10. Marketing Communications

We may send:

Account notifications
Security alerts
Service announcements
Loyalty updates
Reward notifications
Promotional offers (where you have consented)

You may opt out of marketing communications at any time while continuing to receive essential service messages.

11. Sharing Your Information

We may share information with:

Payment service providers
Cloud hosting providers
Analytics providers
Authentication providers (Google and Apple)
Businesses participating in the Voice For Locals platform where necessary to deliver rewards or fulfil services
Professional advisers
Regulators or law enforcement where legally required

We only share the minimum information necessary for the relevant purpose.

12. International Transfers

Where personal information is transferred outside the United Kingdom, we take appropriate safeguards to protect your information, including recognised contractual safeguards where required.

13. Data Retention

We retain personal information only for as long as necessary to:

Provide our services
Meet legal obligations
Resolve disputes
Prevent fraud
Enforce our agreements

When information is no longer required, it is securely deleted or anonymised.

14. Security

We use appropriate technical and organisational measures to protect personal information, including:

Encryption where appropriate
Secure authentication
Access controls
Monitoring for suspicious activity
Secure cloud infrastructure

No online system can be guaranteed to be completely secure, but we continually work to protect your information.

15. Your Rights

Subject to applicable law, you have the right to:

Access your personal information
Correct inaccurate information
Request deletion of your information
Restrict processing
Object to certain processing
Withdraw consent where processing is based on consent
Request data portability
Lodge a complaint with the Information Commissioner's Office (ICO)

We will respond to valid requests within the time required by law.

16. Children's Privacy

Voice For Locals is not intended for children under the age of 18.

We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected such information, we will take reasonable steps to delete it.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements or business practices.

The latest version will always be available through our website and mobile application.

18. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

Voice For Locals

Office 7
35–37 Ludgate Hill
London
EC4M 7JN
United Kingdom

Email: support@voiceforlocals.co.uk